Quick answer
CardSpicy indexes the Pikachu (25) — illustrated by Ken Sugimori — as the #9 Japanese promo card by recorded PSA 10 value. It carries a recorded PSA 10 value of $13,840.00, against a PSA 10 population of 47 of 242 graded copies. It is one of 195 cards CardSpicy tracks individually in this index.
Brand and character crossover · No. 9 of 195 by PSA 10 value
Pikachu is card 25, a Japanese promo card. It sits at No. 9 of the 195 celebration, collaboration and event cards in our index, and is catalogued as a brand or character crossover. The card face credits Ken Sugimori as the illustrator.
Card facts
| Card | Pikachu |
|---|---|
| Card number | 25 |
| Series | Japanese promo |
| Official set | Pokémon Japanese Promo |
| Category | Brand and character crossover |
| Illustrator | Ken Sugimori |
| PSA 10 population | 47 copies |
| PSA graded in total | 242 copies |
| PSA 10 value | $13,840 |
| Rank in this index | No. 9 of 195 |
What the market says
PSA 10 copies are valued at $13,840. An ungraded copy sits at $177, so the top grade carries a 78.1× premium. A PSA 9 is at $1,458, so the PSA 10 is 9.5× the PSA 9. 73 individual sales are on record for this card, from $16.98 to $18,680, with a median of $172.
Over the 47 months of monthly market values we hold, the PSA 10 figure has moved from $1,500 (November 2022) to $13,840 — +823%, including +759% over the last twelve months and +823% over the last twenty-four.
What each grade is worth
| Ungraded | $177 |
|---|---|
| Grade 1 | $172 |
| Grade 2 | $74.00 |
| Grade 3 | $82.00 |
| Grade 4 | $97.00 |
| Grade 5 | $114 |
| Grade 6 | $142 |
| Grade 7 | $177 |
| Grade 8 | $221 |
| Grade 9 | $1,458 |
| Grade 9.5 | $1,604 |
| PSA 10 | $13,840 |
| BGS 10 | $17,992 |
| CGC 10 | $8,304 |
| SGC 10 | $8,304 |
Recent recorded sales
| Date | Sale price |
|---|---|
| 2026-08-31 | $135 |
| 2026-08-27 | $220 |
| 2026-08-03 | $206 |
| 2026-07-10 | $215 |
| 2026-06-16 | $600 |
| 2026-05-30 | $150 |
| 2026-05-29 | $198 |
| 2026-05-20 | $180 |
The eight most recent sales of any grade in our record. 73 sales in total.
How many are graded
PSA has graded 242 copies of Pikachu, and 47 of them came back a PSA 10 — 19.4% of everything PSA has graded. A PSA 9 accounts for 68 of them.
| Grade | PSA | CGC | Total |
|---|---|---|---|
| Grade 1 | 5 | – | 5 |
| Grade 2 | 5 | – | 5 |
| Grade 3 | 9 | – | 9 |
| Grade 4 | 20 | – | 20 |
| Grade 5 | 20 | – | 20 |
| Grade 6 | 20 | – | 20 |
| Grade 7 | 22 | – | 22 |
| Grade 8 | 26 | – | 26 |
| Grade 9 | 68 | – | 68 |
| Grade 10 | 47 | – | 47 |
| Total | 242 | – | 242 |
A population count is every copy the grading company has ever seen, not the number available for sale, and is republished monthly. Half grades are counted in the grade below, so an 8.5 is included in Grade 8.
About the artist
Ken Sugimori
Illustrator of Pikachu · 25
Ken Sugimori is credited as the illustrator of Pikachu.
Ken Sugimori has no entry in our illustrator index yet. The cards we hold by Ken Sugimori are listed below.
Other cards by Ken Sugimori in this index
- Lillie · 148/SM-P$3,205
Showing the one highest-value of the 2 cards by this illustrator in our 195-card index; the rest are on the card index.
Across those 2 cards PSA has graded 589 copies, of which 123 are PSA 10.
Artist credit as printed on the card face (Illus.). The official Pokémon card database lists no entry for this card, so the card face itself is the source for the credit.
Where this card came from
Pikachu is a Japanese promo card, as part of Toyota, 1998. It carries the card number 25.
Promo cards are not sold in booster boxes. They reach collectors through a specific campaign — a store, a museum, a film, an anniversary or a championship — which is why the printed number is the only reliable identifier: the same Pokémon can appear on dozens of promo cards across the same era, and the number is what separates them.
That is also why this card appears in our celebration, collaboration and event index rather than in a set list: nothing here came out of a booster box.
Frequently asked questions
How much is Pikachu worth?
PSA 10 copies are valued at $13,840, against $177 for an ungraded copy and $1,458 for a PSA 9. That is our most recent recorded market value, not an asking price.
How many Pikachu cards are there in a PSA 10?
PSA has graded 242 copies of Pikachu and 47 of them carry a PSA 10 grade, which is 19.4% of everything PSA has graded. A PSA 9 accounts for 68 copies.
Who illustrated Pikachu?
The card face credits Ken Sugimori. We hold 1 other card by this illustrator in the same index. Every illustrator we can verify is listed on our illustrator page, card by card.
Has Pikachu gone up in value?
Over the last twelve months the recorded PSA 10 value moved +759%, from $1,612 to $13,840. Over twenty-four months it moved +823%.
How often does Pikachu come up for sale?
73 individual sales are on record for this card, from $16.98 to $18,680, with a median of $172. Thinly traded cards can go a long time between sales.
How much does the grade change the price of Pikachu?
An ungraded copy is at $177, a PSA 9 at $1,458 and a PSA 10 at $13,840. The PSA 10 figure is 78.1 times the ungraded figure.
Sources
Sources and further reading
- Pokémon Card Game official card database — card name, printed card number, series and illustrator credit for 25. This is the source for every identity detail above.
- CardSpicy — every illustrator, card by card, for the artist entry and the count of cards we hold for that illustrator.
- Recorded secondary-market sales for 25 — the value, grade ladder and sale list on this page. Figures are documented results at the dates shown, updated as new sales are recorded.
- Published population report for 25 — PSA and CGC graded counts by grade, republished monthly. This is the source for the population table and chart above.
- CardSpicy — card grading: how it works, for the grade scale used in the table above.
Related reading
- Celebration, collaboration and event cards — the full ranked index
- Every illustrator behind the cards we track, card by card
- Card grading: how to read a PSA, BGS or CGC label
- Why we only sell PSA 10
- The most expensive Pokémon cards, with sale dates and venues
- Pokémon set codes, decoded
Shop cards and protection
- All PSA 10 graded cards
- PSA 10 — Simplified Chinese exclusive — our highest-premium line
- Penny sleeves, 35 PT to 360 PT — 100 per pack, acid-free and PVC-free
- Toploader 3" x 4" rigid card holder
- All card protectors
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